Amanda Martin

  • Fundraising Manager
  • Ontario, Canada
  • Jun 10, 2018
Full time General Business Management Marketing Nonprofit Professional Services

Personal Summary

Dynamic Fundraising Professional | Relationship Builder | Event Management & Organizational Guru | Strategic Planner

 Enthusiastic and passionate fundraising professional focused on results through relationship stewardship, creative thinking, and determination; Strategic and resourceful with a keen ability prioritize and adapt to changing goals while motivating and mobilizing stakeholders

Work Experience

Community Engagement Managaer
Feb 2017 - Jun 2018 Highway of Heroes Tree Campaign
  • Planned and assisted in execution of fundraising plan for Rotary clubs
  • Campaign research; Preparation and pitching of fundraising proposals
  • Arrange and provide speeches to organizations and media for campaign awareness and support
  • Creation of promotional materials, signage for campaign and monthly newsletter
  • Operations and promotion of the Public 'Hero Tree' Campaign and donor stewardship
  • Corporate lead generation and Donor stewardship and communications
  • Preparation and management of trade show booths
  • Volunteer recruitment, training, communication and recognition
  • Media outreach; Website content and maintenance
  • Creation and maintenance of donor database
  • Working with team on event planning, coordination and execution ensuring all sponsor and stakeholder deliverables are met
  • Focus on stewardship of relationships with community groups, horticultural societies, schools and military groups
  • Negotiating contracts and pricing with vendors always ensuring best value of donor dollar
Area Administrator | Campaign Coordinator
Apr 2014 - Feb 2017 Heart and Stroke Foundation
  • Recruitment, hiring, motivating & mentoring team of volunteers to support the administrative needs of the fundraising team
  • Implementation and execution of a Community Presentation Program whereby health promotion gets delivered to the community free of charge
  • Management of all financial records (A/P & A/R) and banking including creation and implementation of money handling procedures
  • Maintaining accuracy and confidentiality of all databases (Salesforce) and records related to fundraising and business operations of the Niagara office
  • Work with Area Manager to successfully execute the Heart Month canvassing campaign including: assisting with hiring process, training, motivating and supervision of tele-recruitment staff, coaching and correspondence with key leadership volunteers and their canvassers (1500+individuals), increased volunteer retention by devising and executing a recognition program
  • Event coordination and execution
  • Administrative support
Mortgage Agent
May 2010 - Oct 2013 DLC-BTB Mortgage Solutions
  • Helping people find and apply for the right mortgage; ensuring they are fully informed of options, while guiding through the whole process
  • Working independently to generate sales leads, service and maintain client database, while adhering to all governing guidelines and ethics
Area Fundraising Coordinator
Dec 2006 - Feb 2010 Heart and Stroke Foundation
  • Led and delivered all community fundraising programs during tenure at HSF including: Big Bike, Person to Person Canvassing, Heart Month, Jump Rope for Heart, Hoops for Heart, Fit for Heart, Hockey for Heart, Walk for Heart
  • Managed tele-recruitment staff for Heart Month Campaign including scheduling, payroll, budgeting, motivating and overseeing quality control of calls
  • Assisted the Area Manager in the effective delivery of the community based fundraising and health promotion initiatives through the coordinated efforts of staff and volunteer resources.
  • Consistently increased revenue and community enrollment within each campaign, while developing lasting relationships with corporate partners, event participants, donors and volunteers
  • Acquired sponsorship dollars to meet the needs of event deliverables
  • Developed and maintained tracking and communications plans for all programs
  • Coordinated and executed fundraising events including logistics, revenue maximization, volunteers, participants, safety, permits, staffing, marketing, signage, media coordination
  • Annual business planning for each fundraising program


Social Work
Sep 2006 - Aug 2008 McMaster University